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How Hosts Help Small Businesses And Restaurants Thrive

Key Takeaways

  • Hosts around the world help support small businesses in their neighborhoods—87% say they recommend local restaurants to guests.
  • Guests spend 40% of their total daily spending in the neighborhood of their Airbnb listing and, on average, $50 per day on restaurants.

One of the best indicators of vibrant neighborhoods is the strength of their small business community. In celebration of Small Business Saturday in the US on November 25, new data from Airbnb demonstrates how Hosts play an important role in helping small businesses and restaurants thrive in cities around the world.

Hosts on Airbnb are often an integral part of the small business community—more than 30 percent of Hosts are small business owners themselves1 and take pride in sharing their favorite shops and restaurants with guests. In the last year, 87 percent of Hosts globally say they’ve recommended local restaurants to guests.2 As a result, Hosts help drive welcome revenue to restaurants with guests spending, on average, $50 per day on restaurants.3

Helping guests discover new neighborhoods and small businesses

Earlier this year, we shared data on how Airbnb and its Host community help spread travel beyond traditional tourist destinations. In 2022, for example, the number of communities globally that welcomed guests on Airbnb increased by over 25 percent compared with five years ago,4 while more than 13,000 cities worldwide received their first booking on Airbnb since March 2020.5 

Even within major cities, Hosts on Airbnb help direct guests to neighborhoods without hotels that have not traditionally benefited from tourism. In the US, for example, an analysis of Airbnb and OpenStreetMap data6 found that two-thirds of US Census tracts are home to Airbnb listings but no hotels, where our Hosts are often the primary—if not the only—providers of local accommodation and drivers of local tourism.7

Sharing my favorite restaurants with guests ensures they have an authentic Nashville experience and helps support local businesses—especially ones that are unique to or born out of Nashville. Most of my guests are very pleased with my restaurant recommendations and say they never would have found them if I hadn’t recommended them.

—Mark, Airbnb Host in Nashville, Tennessee

Hosts help ensure neighborhood restaurants feel the positive impact of this increasingly dispersed travel landscape with 84 percent recommending restaurants and cafes in the neighborhood of their Airbnb listing.8 What’s more, guests spend approximately 40 percent of their total daily spending in the neighborhood of their Airbnb listing, allowing more restaurants and small businesses to reap the benefits of tourism than ever before.9


1According to a survey of Airbnb Hosts globally from January 1, 2022-December 31, 2022.

2According to a survey of Airbnb Hosts globally over the last 12 months ending in November 2023.

3According to a survey of Airbnb guests globally over the last 12 months ending in November 2023.

4 Based on nights stayed in unique cities in 2022 versus 2017.

5Based on number of unique cities globally where guests have stayed.

6Information from OpenStreetMap which is © OpenStreetMap contributors and licensed under the Open Database License (ODbL).

7Census tracts are small, statistical subdivisions used by the US government with an average of 4,000 people; analysis based on active ever booked listing as of January 1, 2023.

8According to a survey of Airbnb Hosts globally over the last 12 months ending in November 2023.

9According to a survey of Airbnb guests globally over the last 12 months ending in November 2023.

About Airbnb 

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Originally published at: Airbnb



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