Formula 1 has announced it will produce a second F1 Kids broadcast during this weekend’s FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2023 following a successful pilot earlier in the season in Hungary with Sky UK and Sky Deutschland.
The second edition of F1 Kids will be available internationally, with eight broadcast partners set to air the race in multiple territories across six continents. Children around the world will be able to tune in through Supersport (Pan Africa), beIN Sports (Pan Asia), Kayo Sports (Australia), Bell (Canada), SportTV (Portugal), ESPN (Latin America, the Caribbean and USA), Sky (UK and Republic of Ireland) and on Viaplay (Europe)*.
The broadcast will once again feature a dedicated International Feed of the Grand Prix, including 3D augmented graphics, child-friendly team radio transmissions, technical explainers and a bespoke package of colourful graphics and animations, including the return of the popular cartoon driver avatars.
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Sky UK’s FYI presenters Braydon and Scarlett and young go-karter Zac will provide remote race commentary alongside F1 commentator Chris McCarthy from F1’s Media and Technology Centre in Biggin Hill.
Stefano Domenicali, CEO and President of Formula 1 said:
“F1 Kids is a great example of Formula 1 pushing the boundaries to find new and innovative ways to connect with our fans. Following the overwhelmingly positive response to Hungary’s broadcast, we are extremely excited to expand this offer and work with our broadcast partners to bring F1 Kids to more children around the world. It serves as a sign of our collective commitment to make our sport more accessible and engaging to our rapidly growing younger fanbase.”
Ian Holmes, Director of Media Rights and Content Creation at Formula 1 said:
“It is fantastic to see F1 Kids return and the interest it has generated from our broadcast partners around the world. F1 Kids has shown that it is possible to present a sport as technical and intricate as F1 in a format easily digestible for new and younger audiences. By creating this new element of our broadcast, we are incredibly proud to provide our younger generation of fans with yet another avenue to embrace the world of F1.”
*Broadcaster scheduling is subject to change.
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