Monday, November 4, 2024

Latest Posts

In The Mood For Prada: Prada Womenswear S/S 2022 Campaign

An exploration of desire and sensuality – a direct address of dress. The Spring/Summer 2022 Prada womenswear campaign collides actuality and fantasy, the physical and the cerebral. 

The cast of women – lead by the actor Hunter Schafer alongside models Selena Forrest, Julia Nobis and Lina Zhang – is captured in the act of dressing or undressing. Striking details express a sense of closeness, drawing the viewer in. The picture plane is stripped back – our focus is on these women. Intimate and real, these photographs by David Sims showcase the innately personal relationship of people to their garments – the women inside Prada. They celebrate and immortalize everyday gestures, moods of life.

Through the season, the campaign evolves though a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.



For enquiries, product placements, sponsorships, and collaborations, connect with us at hello@zedista.com. We'd love to hear from you!


Our humans need coffee too! Your support is highly appreciated, thank you!

Latest Posts

A Field Guide To A.I.
Navigate the complexities of Artificial Intelligence and unlock new perspectives in this must-have guide.
Now available in print and ebook.

charity-water

Don't Miss