Friday, July 1, 2022

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In The Mood For Prada: Prada Womenswear S/S 2022 Campaign

An exploration of desire and sensuality – a direct address of dress. The Spring/Summer 2022 Prada womenswear campaign collides actuality and fantasy, the physical and the cerebral. 

The cast of women – lead by the actor Hunter Schafer alongside models Selena Forrest, Julia Nobis and Lina Zhang – is captured in the act of dressing or undressing. Striking details express a sense of closeness, drawing the viewer in. The picture plane is stripped back – our focus is on these women. Intimate and real, these photographs by David Sims showcase the innately personal relationship of people to their garments – the women inside Prada. They celebrate and immortalize everyday gestures, moods of life.

Through the season, the campaign evolves though a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.

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