Cetaphil’s heartwarming new Super Bowl ad highlights an unexpected phenomenon from this past football season – Taylor Swift bringing families together.
The spot titled “Game Time Glow” playfully depicts a father and daughter bonding while getting ready to cheer on their NFL teams. We see shots of the pair covered in colorful friendship bracelets and sporting jerseys emblazoned with Swift’s signature numbers “13” and “89.”
These small details reflect the very real cultural impact Swift has had since going public with her relationship to star player Travis Kelce. Attendance from her loyal flock of fans, dubbed “Swifties,” surged interest in football from demographics far beyond its typical viewers.
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And that inspiring image of family time brought to you by Taylor just may be more valuable than any touchdown to come.
According to Nielsen, girls ages 12-17 have tuned into NFL broadcasts a remarkable 53% more compared to past seasons. StubHub also reported 3X spikes in ticket sales around Kansas City Chiefs home games. And the influx of unexpected passionate fans has teams laughing all the way to the bank.
So while diehard supporters gear up for Super Bowl weekend, Cetaphil’s heartstring-tugging spot reminds us that sometimes the magic of music and sports can bridge generations. Fathers and daughters who might normally have little in common are finding themselves bonded while rooting for their new favourite tight end together.
The commercial ends with its subjects snuggled on the couch wearing Kelce jerseys. And that inspiring image of family time brought to you by Taylor just may be more valuable than any touchdown to come.
Republished with permission from goswifties.com
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