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Stunning Reopening Of Loewe Flagship On Avenue Montaigne

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Loewe has reopened its store on Avenue Montaigne, unveiling an elegant space where the Maison’s collections are displayed alongside artworks.

For its new store, Loewe has focused on a sustainable design and a clean style. The black façade contrasts with intimate spaces bathed in natural light.

The interior design features an alliance of materials, including a Georgian-style spiral staircase made from Campaspero stone at the center of the space. Concrete floors and walls contrast with handmade maple ceiling slats.

Central product displays built from concrete, glass and wood echo podiums in clay, concrete, burnt wood and Spanish colored ceramic.

Art continues to be central to the Loewe interior retail concept at this new store, which displays works by internationally renowned artists. They include the large painting Fell Into the Sun 1 (2020) by American artist Walter Price, whose practice bridges figuration and abstraction, as well as Two Standing Figures (1948-49) by British sculptor Henry Moore. Three ceramic works by Pablo Picasso – Visage de Femme (1953), Hibou Mate (1955) and Chouetton (1952)- are displayed, along with a work by British artist Hilary Lloyd, whose practice centers on videos.

Also featured in the store are creations from artists honored by the Loewe Foundation Craft Prize. Surface Tactility 11 by Genta Ishizuka and a wooden bench by Jim Partridge and Liz Walmsley, respectively winner and finalists of the 2019 edition, are both prominently displayed.

The store showcases the full range of Loewe men’s and women’s ready-to-wear and accessories in a reinvented space infused with inspiring elegance.

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