Wednesday, July 24, 2024

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Hublot And DJ Snake Join To Create Exclusive Watch

                Three years after they began their partnership, Hublot and DJ Snake are proud to unveil an exclusive creation: the Big Bang DJ Snake. Made in just 100 pieces, the watch is a concentrate of the Swiss watchmaker’s unparalleled expertise and the personality of a uniquely talented artist.

A huge electronic music star, DJ Snake has been racking up hits since his career took off following the release of Turn Down For What in 2013. He is the first French artist to have two songs with over a billion plays on Spotify and has been recognized with an impressive array of awards, including Billboard Music Awards, MTV Music Awards and three NRJ Music Awards. His partnership with the famous watchmaker began in 2018, when DJ Snake presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia. DJ Snake says he is absolutely thrilled “to be able to wear – and also offer my fans – a watch which reflects my personality. This is something that’s been very important to me since the start of my partnership with Hublot”. He is equally delighted, he says, “to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand.” Hublot CEO Ricardo Guadalupe shares this enthusiasm: “The result is truly multifaceted, just like DJ Snake’s talents!

The creation spawned by the collaboration is a subtle mix of the Swiss watchmaker’s codes and techniques with the personality of the artist.  While borrowing the iconic design of the Big Bang, the watch gleams distinctively with a thousand colored reflections, thanks to a “Newton’s Rings” effect. Technically similar to a black PVD treatment, this process is achieved by charging components with colors and precisely orienting them to a certain position to obtain the required color. This gives the watch a spectacular iridescence, with colors that change with the light and the angle of the viewer. In addition to a sapphire dial with silver metal counters, the watch has a rubber strap with an iridescent titanium and black PVD titanium buckle. The case is in iridescent polished and satin-finished titanium.

DJ Snake’s singular inventiveness is translated into special details, such as the cut-outs he designed on the outer edge of the bezel. These notches render the Big Bang DJ Snake immediately recognizable. The upper face of the sapphire dial features a map of the world in an array of colors. This globe evokes the artist’s travels across the planet for concerts and recording hits. A perfect illustration of Hublot’s signature “Art of Fusion” for a truly exceptional watch.

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