To mark the Spring/Summer 21 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern mythology, a contemporary fairy tale where a love story blooms between a mermaid and a shark, darkly romantic and unexpected. These unique sculptures can then be seen in AR and captured for sharing across social platforms. These experiences seek to enrich our customer journeys online and bring our digital content into the physical surroundings of customers.
The AR Pocket Bag experience is available for customers globally on Burberry.com and on the Burberry app.
Try the AR Pocket Bag experience here: https://uk.burberry.com/the-world-of-the-pocket-bag/
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