Taylor Swift will land in Australia in February to perform seven sold out shows in Sydney and Melbourne, with the expected revenue reaching hundreds of millions.
The 34-year-old pop star’s Aussie tour is set to benefit many Australians in unexpected ways, with die hard Swifties forking out big bucks on costumes and accessories for her show.
‘The spend on fashion and craft supplies in the lead up to the concert are additional to the usual visitor expenditure bundle,’ a representative for economist Deloitte told Nine.
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They added that a jaw-dropping $220million is expected to be spent by Australian Swifties excited about seeing their idol perform live.
‘We expect this visitor expenditure figure is a conservative figure, given the higher than usual costs for flights and accommodation,’ the spokesperson added.
In addition to the millions of dollars spent on tickets, interstate fans will be spending big bucks travelling to a show, booking hotels, buying food and drinks, accessories and so on.
This means working Aussies from many different sectors are expected to benefit once Swift arrives Down Under next month.
An estimated $126million has already been spent by fans on concert tickets and when combined with the additional $220million, Aussies are spending a whopping $346million on Swift’s 2024 Eras Tour in Australia.
Meanwhile, hotel bosses say that advance bookings for their rooms have been at an unprecedented high, as Swifties reserve them months in advance.
‘Demand levels for rooms across Swift’s February 2024 tour dates currently outstrips that experienced for many of Melbourne’s traditional marquee major events,’ a spokesperson from Accommodation Australia told Nine.
It follows reports in November that fans went to drastic lengths to secure tickets to Swift’s Australian Eras Tour.
Thousands of new seats for her Aussie shows were released by Ticketek in Novembe and Swifties in both Sydney and Melbourne have been clamouring for a spot in the queue.
Lines at Ticketek box offices in both Melbourne and Sydney curved around the block, with many fans camping out with sleeping bags and deck chairs, while others have been waiting patiently on the online Ticketek website.
Swift will become the first artist since Madonna to perform three consecutive concerts at the Melbourne Cricket Ground when she takes the stage in February next year, and the first ever to play a fourth straight show at Sydney’s Accor Stadium.
The new gigs are in addition to the existing Melbourne concerts on February 16, 17 and 18 and Sydney shows on February 23, 24, 25 and 26.
By: JIMMY BRIGGS
Originally published at: Daily Mail
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