After taking their first step into the world on June 13, 2013, BTS will celebrate the 10th anniversary of their debut in June 2023. They have risen to the peak as an iconic global artist and during this meaningful time, they look back on their footsteps in the first official book. In doing so, BTS nurtures the power to build brighter days and they choose to take another step on a road that no one has gone before.
BTS shares personal, behind-the-scenes stories of their journey so far through interviews and more than three years of in-depth coverage by Myeongseok Kang, who has written about K-pop and other Korean pop culture in various media. Presented chronologically in seven chapters from before the debut of BTS to the present, their vivid voices and opinions harmonize to tell a sincere, lively, and deep story. In individual interviews that have been conducted without a camera or makeup, they illuminate their musical journey from multiple angles and discuss its significance.
In addition, portrait photos that show BTS as individuals and artists open the book, and throughout there are concept photos, tracklists of all previous albums, and over 330 QR codes. As digital artists, BTS has been communicating with the world through the internet and this book allows readers to immediately access trailers, music videos, and more online to have a rich understanding of all the key moments in BTS history. Complete with a timeline of all major milestones, BEYOND THE STORY is a remarkable archive—truly everything about BTS in one volume.
From our partners:
Released on July 9th, or “ARMY Day”, the memoir details BTS’ entire journey chronologically through the members’ own words. It outlines their hopes, emotions, and experiences from debut to global stardom. While many stories will be familiar to ARMY, the personal angles make them feel fresh and intimate.
Casual fans may find some challenges in the book’s mechanics of the K-pop industry. But for ARMY, it’s a definitive archive of how BTS broke formulas and connected with fans in new ways – embracing YouTube and social media, focusing on the US market early on, and developing a signature hip-hop style.
With over 300 QR codes linking to songs and videos, the book allows readers to immerse themselves in pivotal BTS moments. While not the most aesthetically pleasing element, it does solve the problem of experiencing pop culture history solely through text.
Ultimately, “BEYOND THE STORY” is a love letter to the fans who fueled their success and a reminder there’s always more to learn. It provides unparalleled access to the world’s biggest band – an essential book for ARMY and a fascinating look at what propelled BTS to transcend K-pop stardom.
For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!
Our humans need coffee too! Your support is highly appreciated, thank you!
