Shaquille O’Neal, known for his larger-than-life personality, philanthropic endeavors, legendary basketball career and entertaining, insightful analysis on TNT’s Inside the NBA, will use his business acumen to guide and mentor small business owners through The Game Plan with Shaquille O’Neal a docuseries set to debut on Thursday, Feb. 17, at 7 p.m. ET on TNT.
Produced by Turner Sports, Shaquille O’Neal, and OBB Pictures, the award-winning film and TV division of OBB Media, the weekly docuseries will highlight inspirational stories of Atlanta-based entrepreneurs as they receive business advice and identify new opportunities to sharpen their “game plan” from the NBA legend and some of his successful celebrity friends.
During the series, six entrepreneurs will present their products, encompassing streetwear, food and consumer packaged goods (CPG), to O’Neal and his special guests including Quavo, Killer Mike, Lisa Leslie and Big Boi, as they share business tips, uncover potential pitfalls and help them develop a new product to take to market.
Additionally, Bleacher Report will help to amplify each small business with exclusive merchandise, special discounts and more available through the B/R shop, app and social platforms at the conclusion of each episode.
While fans have seen O’Neal in various types of roles, The Game Plan with Shaquille O’Neal will provide viewers a unique look at him being entrenched in the Atlanta community, pushing the entrepreneurs to believe in their instincts as they take their brands to the next level and build confidence – through the ups and downs – to make their mark in the world.
The 30-minute episodes will air leading into NBA on TNT’s pregame coverage on the following dates:
- February 17, 7:00 p.m. ET
- Episode 1 – Kultured Misfits is a streetwear brand with a purpose of empowering black culture and unique identities focused on the kultural impact of music, art and the significance of the “misfit”.
- February 24, 7:00 p.m. ET
- Episode 2 – Goldest Karat empowers Black youths and filling diversity gaps in children’s literature.
- March 1, 7:00 p.m. ET
- Episode 3 – Make Music Count highlights the next generation of math curriculum that helps to improve math skills among youths, by teaching through pop and hip-hop songs.
- March 3, 7:00 p.m. ET
- Episode 4 – Emmy Marshall is a self-taught abstract painter who uses unconventional tools to paint.
- March 8, 7:00 p.m. ET
- Episode 5 – Just 4 Girls Salon is an Atlanta-based salon empowering young Black girls through the growth, celebration and maintenance of healthy, natural hair.
- March 10, 7:00 p.m. ET
- Episode 6 – Gangstas to Growers focuses on paid agriculture business training, providing education and economic opportunities for the formerly incarcerated.
OBB’s founder and CEO Michael D. Ratner, Scott Ratner, Kfir Goldberg, and Tony Carey are Executive Producing; Dexton Deboree (Unbanned: The Legend of AJ1 and Will Smith’s Best Shape of My Life) also is executive producing as well as showrunning and directing 3 episodes; and Keith McQuirter, Maya Table and Sheldon Candis are directing the remaining 3 episodes of the season.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its expansive partnerships with the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship and the National Hockey League. The Turner Sports portfolio also includes Bleacher Report, the #1 digital destination for young sports fans driving engagement and video views across all social platforms and the B/R app, with premier brands including House of Highlights, B/R Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Open Ice, B/R Walk-Off, and B/R Gaming. Turner Sports co-manages NBA Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March Madness Live suite of products. Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.
About OBB Media
Founded in 2016 by entrepreneur and filmmaker Michael D. Ratner, OBB Media is the parent company to OBB Pictures, OBB Sound, OBB Branded, OBB Cares, and OBB Studios. The multimedia production company and studio specializes in TV, digital, film, podcasts, branded content, and social good, amassing an audience of over 2 billion. Ratner – alongside co-founder Scott Ratner and a team of talented storytellers – produce scripted and unscripted projects across a variety of mediums. OBB Pictures highlights in film & TV include the recent global release of the concert documentary Justin Bieber: Our World for Amazon Studios; the 2021 SXSW opening night critically-acclaimed headlining film Demi Lovato: Dancing with the Devil; Justin Bieber: Seasons, the most-viewed YouTube Originals premiere of all time globally; Netflix’s Historical Roasts; Kevin Hart’s Cold As Balls; and the ESPN 30 for 30: “Gonzo @ The Derby.” OBB Sound podcasts include Too Long; Didn’t Watch in partnership with Rolling Stone; Audible’s The Pursuit of Healthiness with Blake Griffin; 4D With Demi Lovato; Pretty Big Deal with Ashley Graham, and Country Shine with Graham Bunn on Spotify. OBB Branded partners with some of the world’s most well-known brands including Pepsi, Old Spice, Airbnb, Lexus and Kylie Cosmetics. Finally, OBB Cares is dedicated to social good, creating content, and using the company’s unique resources to impact positive change in the surrounding community ranging from mental health awareness to civic youth engagement. The award-winning full-service production company and studio is headquartered in West Hollywood, California and has its sound stages, podcast studios, and post-production facilities at the OBB Studios lot in Hollywood, California. For more information, please visit the company’s official site.