Thursday, July 18, 2024

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Glow Up Games And HBO Release Insecure: The Come Up Game

Announced today, Glow Up Games, an all women of color founded game studio, and HBO® launch a free-to-play mobile game based on HBO Original hit series, “Insecure”.  Available now, The Come Up Game takes the world of Issa Dee and her friends and brings friendships, drama, and misadventures to life. The sneak peek of the game is now available to download in the App Store with content and feature updates scheduled throughout 2022.

“At Glow Up Games, our mission is to create innovative game stories that center black and brown joy, and as huge fans of ‘Insecure’, this could not have been a more perfect place for us to do just that,” said Dr. Mitu Khandaker, CEO of Glow Up Games.  “I’m proud of the amazing, diverse team that my cofounder Latoya Peterson and I have built together, as we endeavor to change the games industry in the way that Issa is changing Hollywood!”

“I’m excited that ‘The Come Up Game’ is finally out for fans of ‘Insecure’to play!” said Issa Rae. “Working with the Glow Up Games team has been a great experience, as they seamlessly integrated the world of ‘Insecure’ from its characters, stories and music into a game that allows everyone to relive their favorite moments of the series.”

In the Insecure: The Come Up Game, players’ hustle, heart and hype help build a new life in LA. With Issa, Molly, Kelli, Tiffany, Lawrence, and Chad as your guides, navigate the messy business of adulting in Insecure: The Come Up Game. Based on the HBO Original hit show“Insecure”, you move to Issa’s apartment complex, meet the crew, and get a front row seat to all the drama. Issa helps you unlock the power of your mirror to craft reflective rhymes or battle friends and foes around LA through a unique new rap-based mini-game.

Featuring original compositions by noted emcee SΔMMUS and music from Issa Rae’s RAEDIO, The Come Up Game continues the world of “Insecure” – but this time, you direct your own story. Welcome to season six – starring YOU.

Features of Insecure: The Come Up Game

  • Unleash your inner rap star: Your Mirror B*tch always has your back as you hype yourself up for major events with a fast-paced rhyme and lyric mini game. Stay on beat and unlock new words to dominate your opponents at open mic. Battle local rappers at open mic night to become LA’s hottest new act.
  • Design your life: Who will you be? Select from dozens of options to fully express yourself.  Hair, accessories, and special clothing items all reflect the diversity of a life in full color.
  • Run Your City: Unlock new locations to experience custom story arcs, exclusive product drops, and special cameos. Your apartment is your self-care oasis, allowing you to reset your mood, text your squad, and recharge before more drama pops off at the club.
  • Impact Your Community: Support your friends, fight gentrification, create the culture –  dating is fun, but it’s only a part of your story.

Insecure: The Come Up Game is now available as a free to play game on the App Store,  coming soon to Google Play. For more information visit

For images, click here: Insecure: The Come Up Game.

About Glow Up Games

Glow Up Games is an all women of color founded studio creating the future of interactive entertainment. Founded by award winning technologist Dr. Mitu Khandaker and media and television veteran Latoya Peterson, the studio centers black and brown joy in storytelling and as a studio practice. Glow Up Games is backed by a diverse group of investors, including Issa Rae, Baron Davis, the founders of King, Etsy, and FourSquare, 1Up Fund and Black Founders Matter. In addition to Insecure: The Come Up Game, the studio is also a part of Niantic’s Black Developers Initiative, leveraging their rap/rhyming mechanic to create a real world AR experience. The studio is a Techstars company, having completed the Comcast Liftlabs accelerator program powered by Techstars in 2020.

About HBO

HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming through the HBO linear channels and the direct-to-consumer streaming platform, HBO Max®. Internationally, HBO-branded services are available in more than 85 countries across Asia, Europe, Latin America and the Caribbean. A part of WarnerMedia, HBO is the world’s most successful pay TV service with an extensive array of programming that includes some of the most notable television titles, including dramas like “Succession,” “Watchmen,” “Westworld,” “Big Little Lies,” “Game of Thrones,” “The Sopranos,” “Band of Brothers” and “The Wire,” as well as comedy series “Barry,” “Insecure” and “Sex and the City”. 

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