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Christian Dior Celebrates Iconic Miss Dior Perfume At Château De La Colle Noire


Parfums Christian Dior celebrates the passion the designer and founder of the Maison had for art and women in the new Miss Dior exhibition, which debuted on October 15 at the Château de la Colle Noire, near Grasse. Twelve internationally-renowned women artists propose a personal and contemporary interpretation of the mythic Miss Dior perfume.

The exhibition continues the intimate dialogue Christian Dior always had with art, culture and women, who he strived to make more beautiful and happier with his creations. The Château de la Colle Noire and its gardens – a serene rural retreat for the designer, far from the bustling frenzy of Paris – now welcome carte blanche pieces by twelve women artists. Visitors can admire the work of Ingrid Donat, Sabine Marcelis, Hua Wang, Mimosa Echard, Bianca Beck, Marcella Barceló, Pia Maria Raeder, Morgane Tschiember, Bethan Laura Wood, Anya Kielar, Daishi Luo and Haruka Kojin.

Christian Dior designed this peaceful haven nestled in the Provençal hills as a work of art in itself, graced by a thousand jasmine and may rose flowers, inspiring the legendary Miss Dior perfume. “Miss Dior was born,” the couturier once said, “of those evenings in Provence, alive with fireflies, where young jasmine plays a descant to the melody of the night and the land.”

An ode to love and beauty, Miss Dior embodies the aesthete designer’s vision as he conceived the New Look silhouette in the 1950s. He dreamed, he said, of “seeing all the gowns appear one by one from the bottle, dressing women in a trail of desire.” The ardent green chypre floral accord he created heightens the sensuality and essence of femininity. Before it became a signature scent, the delicate fragrance was first an homage to the couturier’s sister, Catherine Dior, a discreet woman who led an exceptional life.

Maison Christian Dior also continues to promote the empowerment of women by supporting the youth education initiative led by Charlize Theron. The videos #diorstandwithwomen and #diorchinup feature interviews with passionate and influential women and their accomplishments in the face of hard challenges.

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