POPSUGAR, the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020], announced a new event, “Girl Talk,” featuring Former First Lady Michelle Obama with the Girls Opportunity Alliance in support of girls’ education. “Girl Talk” is a one-hour virtual rally on March 25, 2021 at 9PM ET, hosted by actress, Sofia Wylie, which will feature powerful programming, performances, and conversations by leading female voices, including a keynote conversation with Mrs. Obama and girls from the Girls Opportunity Alliance, moderated by Lilly Singh. “Girl Talk” will encourage and advocate for the power of learning and education, amplifying knowledge as a superpower while drawing support and fundraising to the Girls Opportunity Alliance and inspiring a generation at the critical time in their lives.
“Women’s History Month is the perfect time to pay it forward to the next generation of girls and to ensure they receive the support that they so deeply deserve—especially after this challenging year with the pandemic,” said Former First Lady Michelle Obama. “That’s why I’m excited that we’ll be able to come together virtually with POPSUGAR to share the stories of the Girls Opportunity Alliance and to drive action during this pivotal moment for girls’ education around the world.”
“Since day one, POPSUGAR has been committed to raising women’s voices and celebrating the everyday life of women around the world,” said POPSUGAR Founder and President, Lisa Sugar. “We are so excited to create ‘Girl Talk’ featuring Mrs. Obama and her Girls Opportunity Alliance. POPSUGAR at its core is fundamentally aligned with their mission — we look forward to using our platform to unite the world to support girls’ education to create a better world and raise donations for the program.”
“We are thrilled to share our Discovery platforms with Mrs. Obama, the Girls Opportunity Alliance and POPSUGAR on ‘Girl Talk’ to empower our audience during Women’s History Month,” said Kathleen Finch, Chief Lifestyle Brands Officer, Discovery, Inc. “We look forward to amplifying this important event and messaging it through our channels in order to inspire young women, help them take action and champion their aspirations during a pivotal time in their lives.”
From our partners:
The “Girl Talk” rally and discussion will air across POPSUGAR’s channels including POPSUGAR.com, its TikTok, YouTube and Facebook channels in addition to linear TV networks TLC, OWN; discovery+, the definitive non-fiction subscription streaming service, and more to be announced soon. The event will bring exceptional girls together with Mrs. Obama and other high-profile figures to discuss why a world where all girls are educated and empowered would be a better world for all of us and the ways in which we can all do our part to give girls the opportunities they deserve.
About POPSUGAR:
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].
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