Shop These Fashion and Beauty Brands to Support Los Angeles Wildfire Relief Efforts

As a Los Angeles resident, my heart breaks for those affected by these horrific wildfires. The destruction is devastating and the loss is immeasurable. I am extremely grateful for the firefighters and first responders who have been working tirelessly to protect our community.

While this tragedy is still very much unfolding in real time, I wanted to shine a spotlight on fashion and beauty brands that are supporting wildfire recovery efforts. By purchasing any of the products below, you will be directly aiding in disaster relief. Keep scrolling to find out other ways in which you can help during this crisis.

Little Words Project Resilience Bracelet

Little Words Project is donating 100% of proceeds from the sale of this Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation. I love the message of resilience — our community is strong, and we will recover and rebuild in time.

Tarte Fake Awake Eyeliner

Tarte is donating 100% of net proceeds from sales on tarte.com from January 8 to 11 t0 World Central Kitchen to support wildfire relief efforts. In addition, the beauty brand is contributing $250,000 to the same organization to aid in wildfire relief efforts and delivering self-care kits to evacuation shelters.

As someone who hasn’t slept well all week, Tarte’s Fake Awake eyeliner has been a saving grace. Apply this eye highlighter in your water line to instantly brighten your eyes!

Pura Vida Los Angeles Fires Disaster Relief Bracelet

Jewelry brand Pura Vida is donating 100% of net profits from the sale of this Los Angeles Fires Disaster Relief Bracelet to Direct Relief to provide resources to wildfire-impacted communities in California. This waterproof braided bracelet is a simple staple for every day.

BK Beauty Flawless Face Brush Trio

BK Beauty is donating 100% of net proceeds from sales on bkbeauty.com from January 9 to January 11 to the California Community Foundation to support those affected by the wildfires.

This brush kit includes three BK Beauty bestsellers: the 101 Contoured Foundation, the 109 Mini Contoured Foundation and the A506 Concealer. Give your glam a glow-up with these makeup brushes!

Frances Valentine Canvas Easy Heart Tote

Spread some love with this heart print tote, just in time for Valentine’s Day! Frances Valentine is donating 100% of proceeds from the sale of this bag to LA Wildfire Relief and Rescue.

How to Help

Consider donating to:

• Baby2Baby
• California Community Foundation’s Wildlife Recovery Fund
• California Fire Foundation
• Dream Center
• Habitat for Humanity Greater Los Angeles
• Los Angeles Fire Department Foundation
• World Central Kitchen

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