Rihanna, RiRi, Bad Gal RiRi — the Savage x Fenty founder has many monikers, and now she’s adding Queen Cupid to the list.
For Savage x Fenty’s latest campaign entitled “Love Your Way,” revealed on Tuesday, January 7 via Instagram, Rihanna, 36, transformed into the god of desire, just in time for Valentine’s Day.
The multi hyphenate posed with props like a bow and arrow and a shawl made of roses while modeling the new designs in her top drawer: Savage x Fenty’s sheer balconette bra, heart-shaped pasties, frilly booty-baring panties and a scalloped-trimmed garter belt.
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The photos also featured Love Island USA alums Serena Page and Kordell Beckham, along with social media stars Hayley and Jules LeBlanc, showcasing the brand’s sultry new collection of lingerie, sleepwear and loungewear.
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Page, 25, and Beckham, 22, are both winners of Love Island USA season six (hosted by Vanderpump Rules star Ariana Madix). Beckham is the younger brother of Miami Dolphins wide receiver Odell Beckham Jr., while Page is a former cheerleader.
Sisters Hayley, 20, and Jules, 16, who boast a combined social media following of over 20 million on TikTok and Instagram, also participated, adding to their resume of collaborations with brands like PETA and PacSun.
“Valentine’s Day is a time to celebrate love in all its forms,” said Rihanna in a statement. “At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
Featuring couples, siblings and BFFs, Savage x Fenty’s latest campaign puts an inclusive spin on the day of love. The collection includes Loveline, a romantic lineup of satin and lace lingerie that’s sure to send hearts aflutter, and Valentine Fine, pin-striped poplin sleepwear for men.
Beyond the core collections, Savage x Fenty’s Valentine’s Day offerings include patterned bandanas, seamless mesh bodysuits and satin slipdresses that can go from day to night to well back to bed again.
The Valentine’s Day collections are available at savagex.com and at Savage x Fenty stores.
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