Turner Sports’ Bleacher Report will tip-off the start of NBA All-Star in Cleveland with a fully-immersive fan experience that will help fuel hours of live stream content on the B/R app – B/R CLE 2022. Held at Ingenuity Cleveland, the central hub of creative expression in the city, B/R CLE 2022 will be a free public event featuring live Bleacher Report programming and interactive activations including the debut of an NFT Creation Station powered by Coinbase, along with a headline performance by rap superstar Gunna. B/R CLE 2022 will be open to fans who pre-register for tickets on the official registration page. Select programming will live stream on the B/R app and other platforms on Friday, Feb. 18, from 4 p.m. to 9:30 p.m. EST (local time).
Bleacher Report will come to life at B/R CLE 2022 with a full-day of live programming that will spotlight its top brands, content franchises and talent including an exclusive live stream of the popular Through the Wire podcast, HighlightHER interviews, and an intense 1-v-1 matchup between CashNasty and Cam Wilder in the HoH Creator League. For fans looking to create their own content, they can enter the ‘B/R Kicks 360 Cam’ and capture their fit down to sneakers with a specialized rotating camera that will deliver customized videos. The event will end with a blockbuster live performance by Grammy-nominated Gunna, who will take the stage to support his No. 1 album ‘DS4Ever’.
B/R CLE 2022 will be supported by sponsor activations from blue chip partners including State Farm, AT&T, and Bel-Air.
From our partners:
A first-of-its-kind experience with Coinbase will give fans an unprecedented opportunity to create and customize their own NFTs. The NFT Creation Station will allow attendees with Coinbase wallet to design and mint highly-stylized digital basketball jerseys in real time choosing the color scheme, number, aesthetic and more to create a unique NFT that they can own.
To attend B/R CLE 20022, all fans will need to register for tickets in advance by visiting the official registration site. For those who can not attend in person, they will be able to follow all the action across B/R social channels and the B/R app.
Following B/R CLE 2022, House of Highlights will host the fifth installment of its creator competition HoH Showdown franchise – House of Highlights Showdown: Knockout Royale live from Cleveland on the B/R app and ‘HoH’ YouTube channel, Saturday, February 19, at 6:30 p.m. ET.
Building on a format that has trended #1 on YouTube globally and driven more than 163,000 live concurrent views, the live event will feature top social creators from YouTube, TikTok and Instagram participating in a fast-paced game of knockout with $100K on the line. This installment will feature Through the Wire’s Kenny Beecham, Cash Nasty, Dipka, DDG, MMG, Mark Phillips and FaZe Swagg.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, B/R Walk-Off, B/R Open Ice and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.
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