Debuted on the Spring/Summer 2022 show, the New Balance 574 sneaker x Miu Miu is the perfect combination between the technical athletic shoe, archetypal classic wardrobe, and expression of the aesthetic codes of the brand. This new proposal is captured by Tyrone Lebon in a campaign of still and moving image: the cast – model Alix Bouthors, singer-songwriter Liv.e and actor Mame Bineta Sane – encapsulates this collaboration’s cross-disciplinary identity and strong individuality. A series of triptych photographic collages and lo-fi film shorts, the campaign reflects reality – the reality of these Miu Miu girls, and the clothes they live in.
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