Moët Hennessy Inaugurates New Research Center Devoted To Innovation

Moët Hennessy, the premium champagne, wines and spirits division of LVMH, has inaugurated the Robert-Jean de Vogüé Research Center, which will be devoted to scientific research around sustainability. The facility adds a powerful new resource to the Moët Hennessy R&D ecosystem to help better understand and anticipate current and future environmental and production challenges.

The new Robert-Jean de Vogüé Research Center confirms Moët Hennessy’s commitment to innovation and sustainable development, building on sustainable and resilient viticulture initiatives announced in 2020 as part of the Living Soils Living Together program. Recognizing the limits of the current viticulture model, the Group launched this state-of-the-art research center to support its Maisons as they introduce more sustainable practices. The facility will also be a hub for sharing knowledge among LVMH Maisons and outside organizations.

The R&D center will focus on four areas of research to drive innovation forward:

• Microbiology and biotechnology, analyzing micro-organisms and understand their impact on vineyards.
• Plant physiology in order to mitigate the impact of climate change on vines and grapes and address the challenges of global warming.
• Process engineering to optimize wine production and promote recyclability.
• Sensory analysis and formulation to study the sensorial profile of products at different production stages and pursue the quest for excellence at LVMH Wine & Spirits Maisons.

The center is named in tribute to the Champagne terroir and Robert-Jean de Vogüé, a visionary and avant-garde thinker who played a pivotal role in the history of Moët Hennessy. Designed by architect Giovanni Pace, the new center is situated near the ultramodern Mont Aigu production site. It is integrated harmoniously in the surrounding landscape and made from materials that ensure optimal thermal performance and energy consumption.