The Dodo, the no. 1 animal brand globally on social [source: Tubular, October 2020], announced that its children’s programming brand, Dodo Kids, has partnered with Calm, the leading mental wellness brand with the no. 1 app for sleep, meditation and relaxation, to create new Sleep Stories featuring delightful Dodo Kids characters. The partnership aims to leverage children’s connection to animals to help them drift off to sleep, without needing to count sheep.
“Whether it’s during the day or at bedtime, all of us are moved and comforted by animals and their stories,” said Dave Glauber, Creative lead for Dodo Kids. “Dodo Kids is excited to partner with Calm to introduce some of our favorite animal stories into kids’ nighttime routines, where they’re sure to help kids relax — and their parents, too.”
The partnership includes two new Sleep Stories available exclusively on Calm: “Arnie’s Nighttime Bath” and “Frankie and Maggie’s Nighttime Hike,” which feature beloved characters from Dodo and Dodo Kids franchises. Both will be translated and available in Spanish as well. The Dodo will additionally create and distribute two daytime videos that are prequels to the Sleep Stories for its Dodo Kids YouTube channel, which will also be available on the Dodo Kids app. Kids on YouTube can join Arnie the armadillo as he searches for a way to make a very special dream come true, and also follow Frankie the goat and Maggie the dog on an unforgettable adventure under the stars.
About The Dodo:
The Dodo is the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019], and the most engaged media brand globally across all content genres [Tubular Labs, May 2020]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].
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