Thursday, April 25, 2024

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Celebrating Asian American and Pacific Islander Voices With Netflix’s New Collection – Our Roots, Our Stories

In honor of Asian American and Pacific Islander Heritage Month (AAPIHM) we are shining a spotlight on the API communities with a variety of shows and films with some of your favorite stars – including the brutally honest musings of Ali Wong, the over-the-top emotions of Devi in Never Have I Ever and the plot twists of Dwayne Johnson’s Red Notice

This collection, called Our Roots, Our Stories, celebrates and amplifies the voices and stories from these communities who are making an indelible impact in entertainment. The collection artwork was created by Hong Kong-born, LA-based illustrator Matthew Kam, who was inspired by the uniqueness of each culture and its visual language. 

Our Roots, Our Stories will feature over 380 titles ranging from dramas like Fistful of Vengeance to documentaries such as Naomi Osaka and comedies including Never Have I Ever, Ali Wong: Don Wong and, Jo Koy: In His Elements, and many more. 

Beginning on May 5, Golden, our new social media channel dedicated to celebrating the Asian diaspora, will launch a new social series, First Look Week, on Instagram. It will give fans a sneak peek of upcoming series, films and specials that feature Asian talent including Boo Bitch, Bling Empire Season 2, The Blockbuster, Indian Matchmaking Season 2, Wedding Season, Never Have I Ever Season 3, Partner Track, Iron Chef and the Joel Kim Booster: Psychosexual. 

Members in the US can find this page by searching ‘AAPI’ or by visiting netflix.com/celebrateAAPI

Throughout the year we’ll be unveiling new collections in collaboration with new artists, so stay tuned. Previous collections included Black History Month, Lunar New Year, Earth Month and more. 

Tamika Young
Communications
[email protected]

Emily Shimizu
Multicultural Publicity
[email protected]



For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!


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