Tuesday, April 23, 2024

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Formula 1 Renews Partnership With Foxtel Group In Multi-Year Extension

Formula 1 is pleased announce a renewal of its broadcast partnership with the Foxtel Group in a multi-year extension that will see every practice, qualifying session, and race broadcast live in Australia on Foxtel and Kayo.

The extension means that the Foxtel platforms remain the place to be for comprehensive, high-quality Formula 1 coverage in Australia, and fans will be able to enjoy additional action, including live feeds and special supportive content, for an even greater F1 experience. Every Grand Prix will be available in 4K UHD on Foxtel, and on top of that, as part of the expanded deal, Foxtel will integrate the F1TV app into its set top boxes in an Australian-first initiative.

Available to Foxtel subscribers free of charge from 2023, the F1TV app will provide multiple live in-race feeds, comprehensive live timing data, session highlights and exclusive programming from on and off the track. Entertainment shows including Technical Analysis and Paddock Live, Formula 1 documentaries and short-form features, and a growing archive of previous races and event highlights will also be available to fans who desire even more F1 content.

With audience numbers rising as Formula 1 enters a brand-new era after an incredible 2021 season, this renewal ensures that fans in Australia can access more dedicated F1 coverage than ever before.

Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said:

“We’re delighted to be extending and expanding our partnership with the Foxtel Group so that our fans in Australia can continue to enjoy comprehensive Formula 1 coverage, and the integration of the F1TV app for subscribers will provide even more access to the sport than ever before. Foxtel are a great partner for Formula 1, as we share the same passion to innovate and deliver spectacular racing to our fanbase. F1 is exciting and dramatic, and it’s fantastic that our sport continues to grow thanks to an incredible 2021 season and dedicated, top-quality broadcasting. Fans are becoming increasingly engaged with F1 and such audience growth, in particular among younger fans, shows that the appetite for Formula 1 in Australia is huge. This is not just a testament to the thrilling nature of Formula 1 as a sport, but also a result of the Foxtel Group’s efforts in delivering that excitement to viewers. We look forward to seeing such dedicated coverage continue and cannot wait for the highly anticipated return of Formula 1 to Australia ahead of the Australian Grand Prix in two weeks’ time.”

Patrick Delany, Foxtel Group CEO, said:

“This new partnership with Formula 1 takes our coverage to the next level for fans and together with Supercars and MotoGP, confirms Foxtel and Kayo as the home of the very best in Australian and international motorsport.
“Australian fans are embracing F1 like never before with F1 delivering the fastest audience growth of any sport across Foxtel and Kayo. Kayo, in particular, has absolutely super-charged audience growth with younger audiences and each Grand Prix now regularly sees in excess of 200,000 fans streaming on Kayo. This is a very exciting moment for us ahead of the Saudi Arabian Grand Prix this weekend.
“It’s a great story for Foxtel too. Every race in 4K UHD is incredible, and integrating the F1TV app onto Foxtel set top boxes offers subscribers even more access to all the F1 action they love, all in one place.”



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