Today, Burberry announced its continued partnership with Team Qhubeka NextHash, a purpose-led, high-performance UCI WorldTour cycling team who compete to raise awareness and funds for Qhubeka – a South African not-for-profit organisation.
The collaboration was originally announced in June earlier this year, revealing Burberry as the first luxury fashion brand to partner with a Tour de France team, an alliance which extends to the Tour of Britain 2021.
Burberry and Team Qhubeka NextHash are united by their shared values of pushing boundaries, exploring new space and landscapes to create possibilities and challenging expectations. Throughout Stage Five in the North West and Stage Seven alongside the Scottish Borders, Burberry will host a series of unexpected mini branded pop-up elements in the heart of the British race, creating an unforgettable atmosphere.
The Burberry logo and iconic Thomas Burberry Monogram will feature on Team Qhubeka NextHash’s cycling jerseys as well as tour bicycles and vehicles. The team started their journey in Cornwall on 5 September and finishing in Aberdeen on 12 September.
Team Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy. There are 19 nationalities represented across its WorldTour and Continental feeder team rosters.
Meaning ‘to move forward’ in Nguni, Qhubeka enables people to earn bicycles through its not-for-profit programmes, which is also being supported by a donation from Burberry.
Qhubeka’s initiatives help students travel to school, healthcare workers access more patients and first responders transport life-saving equipment to those in need. Their purpose-led outlook is underpinned by the spirit of Ubuntu; a celebration of the humanity within us all and connecting with the wider world.
NOTES TO EDITORS
About Team Qhubeka NextHash
- Team Qhubeka NextHash is a purpose-led, high-performance team, fighting to win on the world’s biggest stage, to inspire hope and create opportunity.
- Founded in 2007, Team Qhubeka NextHash (formerly NTT Pro Cycling) became the first-ever African cycling team to gain a UCI WorldTour license, in 2016.
- The team is also partnered by Swiss cycling apparel manufacture ASSOS.
- In 2015, the team made history as the first African team registered to take part in the Tour de France, winning their first stage of the Tour on Mandela Day.
- Team Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy. There are 19 nationalities represented across its World Tour and Continental feeder team rosters.
- The Team Qhubeka NextHash motto is the South African word ‘Ubuntu’, meaning ‘I am because we are’.
- Founded in 2005, Qhubeka is a global not-for-profit organisation that has supplied over 75,000 bicycles as part of the World Bicycle Relief’s charity programme in South Africa.
- Meaning ‘to move forward’ in Nguni, Qhubeka enables people to earn bicycles through its programmes, improving their access to schools, clinics and jobs. A bicycle is a tool that helps people to travel faster and further, to generate income and to carry more.
- In the face of extreme and persistent poverty, bicycles can change lives by helping to address socioeconomic challenges at the most basic level – helping people to get where they need to go.
About Tour of Britain 2021
- Tour of Britain is a multi-stage cycling race, conducted on British roads.
- The eight-day event will begin in Cornwall and finish in Aberdeen.
- This year’s Tour of Britain will take place from 5 September to 12 September 2021.