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ESPN Releases New ‘Welcome Home’ Creative For The 2021 College Football Season

ESPN has released its latest creative campaign promoting the 2021 season of college football on ESPN. “Welcome Home,” the latest campaign since “Who’s In?” was introduced in 2014, illustrates the unique passion that fans have for college football.

ESPN worked with agency McKinney to capture the sentiment of “home” that resonates so strongly with college football fans. Home represents tradition, community, and all the universal elements of the sport that fans cherish most. The spot also features a custom remix of “Coming Home” by Diddy ft. Sklar Grey from Grammy-nominated producer Swiff D, building upon ESPN’s successful partnership with Interscope Records. The creative launches across ESPN networks today and is the first in a series of brand spots that will debut throughout the year.

“This year especially, ‘Welcome Home’ is the warm creative tone we need for the return of college football,” said Curtis Friends, senior director of sports marketing for ESPN. “It perfectly encapsulates the diversity, emotion, and pure celebration we will experience watching our favorite teams compete once again.”

Added McKinney Group Creative Director Lyle Yetman: “No sport feels as familiar, as nostalgic, as heart-warming and joy-inducing as college football. And after a year when the sport wasn’t quite the sport we all recognize, fans and players, and even ESPN, are finally coming home to the sport they cherish.”

Credits:

Agency: McKinney

Client: ESPN College Football

Campaign: Welcome Home

ESPN Marketing:

EVP Commercial Marketing Networks & ESPN: Laura Gentile

VP Sports Marketing: Emeka Ofodile

Sr Director Sports Marketing: Curtis Friends

Associate Director Sports Marketing: Maggie Davis Lewin

Marketing Manager: David Dessau

Marketing Coordinator: Willi Anderson

Music:

Music Director: Kevin Wilson

Music Ops Supervisor: Joanne Strange

Music Coordinator: Caitlin Delvillano

Producer: Steven Thornton aka Swiff D

McKinney Creative:

Chief Creative Officer: Jonathan Cude

Group Creative Director: Lyle Yetman

Group Client Director: Ryan Gardiner

Creative Directors: Jen MacFarlane, Will Chambliss, Jameson Rossi

Account Supervisor: Maggie Dietz

Strategy: Walt Barron

Production

Producer: Adam Oliver

Business Manager: Laura Gearino

Editor: Peter Norton

 

 

By Isabelle Lopez
Source ESPN



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